Even after passing in 1997, Princess Diana’s legacy and spirit still live on. As a tribute to the renowned People’s Princess, a special edition commemorative plush toy was made. As time passed, many people wondered about how much is Princess Diana Beanie Baby worth. If you are one of them, don’t worry; we have you covered.
Is It One of the Rarest Toys in The World?
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Ty Inc. released this plush toy as a tribute to Princess Diana’s tragic death. The purple bear, which features a white rose on the chest, was initially sold to help those in need, just as the princess would like. Reports say the toy proceeds will be donated to the Diana Princess of Wales Memorial Fund.
Since the plush toy was a limited edition, it is now considered one of the rarest and most highly collectible items. Antique collectors worldwide are in the eye to get their hands on one of these plush toys.
However, some reports state this toy isn’t as rare as people say. In 1997, more than 500,000 Beanie Bears were released to the market.
How Much Is Princess Diana Beanie Baby Worth Today?
The price of the Princess Diana Beanie Baby plush can vary depending on its condition, whether or not it has its original tag, and if it has been authenticated. One plushy is reported to have cost around $5 to $7 in 1997. As of 2023, we can buy this plushy for as low as 99 cents.
However, some sellers sell one of the rarest Princess Diana plushies, a “ghost” version, for a whopping $702,000. As stated earlier, several factors actually affect the value of the bear; even a slight change can drastically alter its price tag from a few dollars to a few thousand.
Even famous American appraiser Dr. Lori Verderame stated in one interview that the value of the bear depends on several variables. She states that all bears are different, even though they all somehow look the same. She elaborated that every single bear has a “nuance” that would make them different, one way or another.
The price of the bear depends on even the smallest detail anyone can possibly think of. Even its stuffing and color play a big role in its value.
Since the bears were made in batches, reports say that some bears were made with PVC pellets, while the batches that came after that were already made with polyethylene pellets.
However, as of 2023, it seems like the Princess Diana plush is far less rare than they once were in the 1900s. It was because the company ultimately increased its production in the face of high demand during its initial release.
It seems like anyone can come across hundreds of Princess Diana Beanie Babies, considering that reports say the company behind it produced more than a million in total due to its high demand in 1998.
Where Can We Find One Today?
Since more than a million were released through the years, just a quick scroll through eBay will do the job. If you plan to buy one, you can check out online auction sites, collector forums, and specialty shops.
A collector who wants to get their hands on one of the first edition bears should check the bear’s swing tag. If there is no space between the “Diana, Princess of Wales Memorial Fund,” then you most likely have the first edition.
Every collector should also note that the Princess Diana Beanie Baby’s worth today doesn’t stay the same every time; it all depends on the surge in its valuableness. However, no one should worry, considering the toys’ value increases over time. Still, it mostly depends on their condition and the milestones the royal family is celebrating.

